Nice is a Niche for Christian Businesses
September 23rd, 2008 Categories: Christian Business Blog
I was reading this article on Seth Godin’s site today when the thought occurred to me that this is effectively a niche market that can be exploited by the Christian business community. We should be so overjoyed at the prospect of living another day in God’s graces that the world can’t help but notice our “niceness.”
Let your light shine before men, that they may see your good deeds and praise your Father in heaven. Matthew 5:16
The fruit of the spirit are often described as the nine visible attributes of a true Christian life. They are love, joy, peace, longsuffering, gentleness, goodness, faith, meekness and temperance. (Galations 5:22-23) These attributes sound like exactly what Seth was looking for when he wrote his post. And, since you can hardly separate a life of devotion to the Lord and these attribues, your Christian business should have them in spades.
Are you leveraging the fruit of the spirit in your marketing efforts?
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