What SEO Experts Don’t Want Christian Businesses to Know About Blogs
June 12th, 2008 Categories: Christian Blogging Tips, Christian Business Blog
I could fill a book (and perhaps someday will) with the things that supposed SEO experts won’t tell you about blogs. Most will now confess that a blog is an all-out SEO machine, but will still try to hoc their services to you to “increase traffic” or “give you that extra push.” Here are two things that SEO experts don’t want Christian Businesses to know about blogging, SEO, and the internet:
1) There is no magic formula. The SEO experts don’t know anything you can’t find out on your own. The last time I checked, Google isn’t giving inside looks at their algorithm for search results. You simply have to figure out what works. And, google changes said algorithm often enough that nobody will ever fully “figure out” what makes it tick. So, you probably aren’t going to learn anything about SEO from a highly paid SEO expert that you wouldn’t have learned from a good SEO book and a few hours of internet study time. It’s kinda like my Criminal Justice degree. It sure was a great way to spend money, but I didn’t learn anything I couldn’t have gotten from a bag of popcorn and a Cops marathon on the tube.
2) If you blog it, they will come. The previous point being thoroughly established, there is one thing that you need to to in order to ascend to dominance in the search engines for shiny red widgets (or whatever it is that you’re selling). You must blog it. Write an article every day about a new and exciting aspect of your shiny red widget. Tell people why they should love your shiny red widget. Tell people why your shiny red widget is a great value. Winning in the search engines is about creating focused, keyword-rich content. Other than that, there is no secret. Blogs do it better and easier than static websites, but you can achieve SEO bliss with either platform with enough study and patience. Now, get to it.
On a side note: if anybody is actually able to capture a photo of an SEO expert in real life, I’d like to see it. My understanding is that they are kinda like the Loch Ness Monster. You hear a lot about them, but when it’s time to prove that you’re an SEO expert, you’re left with a grainy photo of something resembling a website….weird.
We Build Blogs
Good point Jonathan. Let me first say…I am not an SEO expert. I have however spent a lot of time testing SEO concepts and there is no magic formula. As you point out, blogs because of their content “freshness” are favoured by Google. Simply put, if you blog and let you passion flow through that, Google will reward you!
Yes, Google is kind. Still, it makes my heart glad to write about ninja secrets and other such nonsense and still put google search results. No pay check could ever replace that feeling (good thing too).