Three Must Read SEO Tips For Your Christian Blog
May 25th, 2008 Categories: Christian Blogging Tips
SEO companies have some dark, ugly little monsters hiding in their closets. They do everything that they can to make you feel as if you need them. They want you to believe that their advice is the difference between having a successful web venture or not, and that SEO is so complicated that you can only hope to navigate it through the advice of a seasoned SEO professional.
My buddy Jim Cronin over at the Real Estate Tomato has a saying that has become a favorite of mine:
“When it comes to blogging, SEO consulting is like cold medicine. When you catch a cold, if you don’t take medicine you are going to be sick for seven days. However, if you do take cold medicine it’s only going to be a week before you get better.”
What the heck does that mean?
It means that paying for SEO advice for your blog makes about as much sense as an Italian man in a see-thru tank top. It might make you feel better about yourself, but it’s not going to do you any long term good.
Instead of shelling out bucks to an SEO consulting firm, even a nice, Christian SEO consulting firm, consider doing the following:
1) Write blog posts. No, seriously. If you’re not writing daily, or at least every other day, then you’re really not going to be in any position to improve your standings in the search engines. Google reads content. Meta tags are a part of that content, but blog articles compose the lions share of what get’s eaten by hungry bots. More importantly, if you’re not prepared to invest the time to write on your blog, it makes no sense to invest your money on SEO advice. By contrast, if you invest lots of time writing on your blog, you’ll find that you don’t need SEO advice.
2) Write on-topic blog posts. Notice how the theme of this post continues to swirl around the idea of simply writing blog posts? Yeah. Well, this takes it a step further and says write about something that’s relevant to the google hits that you’d like to be pulling in. For instance, notice how many times I’ve managed to weave the words SEO, advice, and blog into this post (that’s once more). I even managed to get a couple of them in the title without annoying you. It’s an art.
3) When all else fails….. Write another post. Seriously, content is king. I don’t know how I can make this any more plain and simple. You need focused, on-topic content on your blog. Once Google has an idea what your blog is about, they can begin to send people in your direction. It’s as easy as that. Don’t make it more difficult than it has to be.
I can feel the SEO consultants cracking their knuckles and getting ready to take a shot at me. This should be fun.
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