How Much Is A Good Blog Worth?
May 23rd, 2008 Categories: Christian Blogging Tips
The question, really, is how well are you using your Church blog? If you’re using it to project a coherent, compassionate, and Christ-like voice into the internet world, your blog could be priceless. If you’re using it to rant about your latest emotional outburst or announce a bake sale on Wednesday, it’s probably not worth anything.
First, let’s examine what constitutes a good blog, in my personal opinion:
1) Quality, professional design. If you want a blog that looks like anybody designed it, you should probably go with the lowest bidder. If you want a blog that looks like it was designed by a seasoned professional with major talent, you’ll probably have to shell out a few bucks to get that result. It’s the law of supply and demand. The best designers are in the greatest demand, and therefore cost a little more dough.
2) Awesome, prompt technical support. If you know everything that there is to know about a Wordpress blog, then don’t worry about this one. If, however, you think that you could or might break your blog, need help resolving an issue, want to install something that you don’t know how to do, or need advice on making your blog sing for Google, you probably want quality technical support. Tech nerds cost money. It’s one of those things.
3) Quality writing directed at your target audience. If you have trouble composing emails, writing reports, or spelling your name, you’re also going to have trouble blogging. Does that mean that you shouldn’t blog? Heavens forbid. It means that you need training. We have some of the best blogging consultants on the planet all set to lead you into blogging bliss where your flock will devour every word that you write, but blogging consultants cost money.
Bottom line: If you want a free blog, there are lots of blogging services out there. Many, many people have taken the time to learn about the medium, apply the technology, and write hard-hitting articles all by their lonesome selves. Keep in mind, however, that a free blog looks and acts like a free blog. It’s not custom. It’s not optimized for Google. It’s not pretty and cutting-edge. If you want those benefits, it’s going to cost you a little (but still not as much as a custom website).
Case Study: My pastor will tell you what an impact having a blog has had on his ministry. Our church will vouch for the value of the content offered on our blog, and will tell you that the price was well worth the end result. We’ve expanded our communications network, informed our people, trained and made disciples, all through the reach of our internet ministry. Still, what we’ve done so far doesn’t even hold a candle to what we’re capable of doing in the future with the new technology and programming that we’ve implemented here at the Kingdom 2.0, and that’s priceless to me.
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