3 Reasons to Diversify Your Blogging Portfolio
April 26th, 2008 Categories: Christian Blogging Tips
I conducted a little self survey of my favorite blogs today and came to a somewhat startling conclusion: All of my favorite blogs employ multiple writers. Not one of my top 10 reads is a single blogger writing every day, but all of them have at least two or three contributers who regularly publish content.
Think of your Christian blog as an investment. In order for your investment to perform as well as possible, to survive “market downturns,” and to cover all of your bases, you need to have a diversified portfolio. The same is true with your Christian blog. If you want to reach the widest possible audience, cover an appealing range of topics, and maximize your subscriber count, you need to have multiple voices.
Take, as an example, my Pastor. He’s a brilliant writer. He’s an anointed teacher. He’s quite the theologian, in fact. And, there is a segment of word nerds that love to read everything that he writes. I, on the other hand, am better at writing with a humorous voice, appealing to twenty-somethings, and blogging about blogging. If we were smart, we’d be posting guest articles on one another’s blogs once in a while in order to reach the widest possible audience for the cause of Christ. Here are three reasons why it’s best to have multiple writers on your blog:
1) People grow weary of the same voice. Mix it up a little, offer something different, and you’ll not only use new keywords that you never though of and increase your traffic organically through google, but you’ll stand a better chance of retaining those readers and turning them into church members. Whether or not you want to admit it, your congregation is grateful for the occasional Sunday when they don’t have to hear only your voice. A guest speaker is nice once in a while. The same is true with bloggers.
2) You might learn something. Sometimes bloggers like to pretend like they know everything there is to know about their subject matter. The truth is that when you invite somebody to write a guest post on your blog, you’re opening up your audience to the experience and revelation of a new person, and you’re more likely than not to learn something that might educate you or change your perspective. It’s good for business, and good for the spirit.
3) You get a day off from blogging. I know. I know. You’re hard core, right? You can write multiple blog posts in a single sitting. You can mull concepts and formulate bullet points in your sleep. You’re the king of the numbered list. I got it. Still, it’s nice to have a day once in a while to go to the beach or play with the kids, right? Now, loosen the reigns on that blog and let somebody else take a crack at it. You’ve worked hard on your blog. Now, take a day off.
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