Your Christian Blog Is A Commercial
April 23rd, 2008 Categories: Church Marketing
The Apostles beat the streets daily in search of those who needed Jesus in the first century. They preached the word in the synagogues, they healed the sick, and they basically turned the world upside down. They would stop at nothing to spread the good news.
We have a similar responsibility to spread the Gospel in this day and age, but the ground rules of the game have changed a little. In my generation, there is an entire unreached people group who need the love and truth of Jesus Christ. They aren’t in Africa. They’re not in Asia either. They’re right here in the United States.
Who are they? They’re the internet people, for lack of a better term, and they will never be available to you through the traditional devices used to spread the Gospel. They won’t be on the street for your to witness to because they’re busy playing Second Life. They won’t be out on the town with friends, because their “friends” are the folks with whom they play World of Warcraft on the internet every night. If you want to “talk” to them, you have to do it through facebook. It’s a brave new world, and we had better get on board.
That being said, your Christian Blog is a commercial for this unreached people group. The one and only way that you might stand a chance of reaching them is if you embrace some of the same technology as them and begin to delve into their world.
Picture yourself holding a machete and clubbing your way into the “bush.” It’s the same basic concept at work, and it requires the same courage to embrace something new. LifeChurch.tv has actually created a Second Life Church. They’re setting the pace for the rest of us, and we desperately need to get in on the act.
The unfortunate truth is that your old, static website has about as much effect on these people as that billboard that you’re spending two grand a month to rent, which is none at all. Your ministry needs an online voice. Your ministry needs a cutting-edge web presence. Your ministry needs a blog.
Jon Greene steps down from the soap box and calmly walks away…..
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As a Newbie, I am always searching online for articles that can help me about this. Thank you