3 Powerful Headline Tips to Lure the Lost
April 5th, 2008 Categories: E-Vangelism
Reaching the lost with a Christian blog can be a tricky endeavor. For the most part, people don’t really care about your devotional series until they are already saved, so those types of blogs have limited application for reaching the lost. Can it happen? Of course. The Gospel in any form is capable of reaching the lost any time, anywhere. It just helps if you write some separate posts geared towards reaching the lost. Here are three headline writing tips for reaching the lost:
1) Think about what your reader is interested in: Writing headlines like “The Glorious Grace of our Great God” will probably get you an A+ in seminary, but you’ll flunk with flying colors on the internet. Instead, try writing cool headlines that relate to what people might actually search for. Here are a few of examples from another blog that I frequent:
How To Find The Perfect Man In One Day Guaranteed
How To Lose 20 Pounds In One Day
What Trump Didn’t Tell You About Getting Rich
The vast majority of people are going to click off once they’ve read the first few lines and figure out that the post is actually about Jesus, but the law of averages is fully in effect. If enough people come, it’s bound to catch someone eventually.
2) Use Yahoo frequent search terms: In order to execute the strategy we just talked about, you’ll need to know what people are actually searching for. Go to Yahoo! and look at the bottom right hand corner, and you’ll see today’s most popular searches. Now, figure out a way to wrap those search terms around the gospel and you’re golden.
3) Use words that convey a sense of urgency: This is a good tip for writing any headline, not just those geared towards the lost. If you add emotional words you can make it seem like an urgent thing for somebody to click on your link. The result is more lost people reading the Gospel on your site. Here are a few example:
Three Life and Death Secrets to….
Five Things You Must Know…..
Three Secret Ways To…..
You get the idea. Now, get out there and reach some lost people.
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